What I Learned This Week, Admin, | April 22nd, 2008, | Washington, DC

Sen. Obama’s message of Hope & Change, while inspiring to many, is built upon the premise that “something must require change”, and when presented with this conclusion his challenge is greater than convincing Americans that he is the candidate who can yield change, he must first learn who we are, then convince us of where we should be.

Sen. Obama appears to have been overtaken with the success experienced during the last twelve plus months and a Press fascinated by his appeal. Although an accomplished short-term Senator, the U.S. Presidential candidate has relied upon what worked best, delivering one-hell-of-a-speech, looking Presidential (whatever that means), and avoiding the pitfalls of policy specifics… Job well done Sen Obama.

Although effective, obviously so, this approach can only be maintained if the candidate conforms with the American Ideal, obviously not. The textbook approach to marketing Change is to Acknowledge Our Greatness, Articulate What Our Greatness Deserves and Aim for Higher Greatness.

Sen Obama, although articulate, has not proven himself a skillful enough politician to follow these old rules, as he began and remains at step three [Aim for Higher Greatness]. While his base will always be inspired with the goals of Greatness, those who must be persuaded, republicans whose Nationalism must be acknowledged, may not accept the premise that their country must be Changed.